Required prior to start of program (excerpts attached below)
Brown, Tim. Change By Design. New York: Harper Collins, 2009.
Patnaik, Dev. Wired to Care: How Companies Prosper When They Create Widespread Empathy. New Jersey: FT Press, 2009.
Recommended prior to start of program
Gawande, Atul. Better: A Surgeon’s Notes on Performance. New York: Picador, 2008.
Required at start July 7, 2014
Kumar, Vijay. 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization. New Jersey: Wiley, 2012.
Additional suggested reading (not required)
Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. New York, Back Bay Books, 2002.
Gladwell, Malcolm. Blink: The Power of Thinking without Thinking. New York, Little Brown and Company, 2005.
Kelley, Tom and Kelley, David. Creative Confidence: Unleashing the Creative Potential within Us All. New York, Crown Business, 2013.
Norman, Donald. The Design of Everyday Things. (Revised and Expanded Edition). New York, Basic Books, 2013.
How can design solve unsolvable problems?
RevMedx partnered with Ziba Design to better understand the user experience when designing a “fire and forget it” solution to battlefield wounds: http://www.ziba.com/work/revmedx-xstat